The global labelling industry is entering a strong growth phase in 2025, powered by digitalisation, smart-label technologies, and the rise of e-commerce packaging.
According to the Labeling & Product Decoration Market Report 2025, the global market for pressure-sensitive and in-mould labels continues to expand, with sustained demand from food, beverage, and logistics sectors.
This surge in labelling demand is also transforming the packaging industry.
Many brands now rely on custom boxes to pair with premium labels, enabling better brand visibility, enhanced protection, and regulatory compliance.
These boxes are being designed specifically to accommodate modern labelling formats such as RFID tags, tamper-evident seals, and QR-coded smart labels, merging functionality with aesthetics.
Sustainability and Regulatory Pressure
Sustainability has become a defining factor for label converters and packaging suppliers. The industry is witnessing a rapid transition toward recyclable and biodegradable materials as new policies tighten packaging regulations.
Recent updates shared by Labels & Labeling Magazine highlight how converters are shifting to water-based adhesives, thinner films, and waste-reduction technologies.
Additionally, European regulators are enforcing clearer recycling labels and transparency on packaging. A report from MarcoPack notes that vague claims like “eco-friendly” are no longer acceptable without verifiable proof.
As a result, packaging producers are collaborating more closely with label manufacturers to ensure accurate material and recycling data are displayed on every product.
This shift is not only influencing how labels are printed but also how custom boxes are designed and manufactured.
By integrating recyclable coatings and label-ready surfaces, brands can achieve full compliance while maintaining a high-quality unboxing experience.
Integration of Smart Labels in Packaging
The emergence of smart labels is reshaping how packaging interacts with consumers. Data from the Smart Labels Market Report 2025 projects the smart-labelling market to reach over 42 billion USD by 2034, growing at a double-digit rate annually.
Smart labels are being used for authentication, tracking, and consumer engagement. Many packaging firms now offer boxes that integrate RFID and NFC technology, enhancing inventory control and customer transparency.
When paired with custom boxes, these labels offer brands the ability to personalise consumer experiences, track shipments in real time, and verify authenticity in a single package.
Market Consolidation and New Services
Acquisitions and mergers are accelerating across the label and packaging sectors. Companies like Seneca Label and Packaging are expanding their regional footprint through strategic partnerships, combining traditional printing with digital and service-based offerings.
At the same time, labelling services themselves are becoming an important business area. According to Precedence Research, the global labelling services market is expected to grow from 5.3 billion USD in 2024 to over 11 billion USD by 2034. This includes value-added services such as compliance checks, artwork automation, and integrated packaging systems.
By combining label and packaging production, manufacturers are creating complete brand ecosystems.
For many clients, having a single provider deliver both labels and custom boxes ensures consistent design, faster production cycles, and easier compliance with international standards.
What’s Next for 2025
Experts expect continued growth across digital and hybrid label printing systems as companies aim for faster turnaround and on-demand production. With e-commerce packaging volumes surging, demand for label-friendly box materials will only increase.
Smart labelling technologies, sustainability mandates, and traceability requirements are all pushing the boundaries of traditional printing and packaging design.
In essence, the line between a label and a package is fading. As sustainability and smart packaging converge, custom boxes are emerging as a critical element of the labelling ecosystem—driving both visual identity and operational innovation for global brands.
Comments
Post a Comment